We started our journey in the supply of fresh fruits and vegetables with a focus on the Asia-Pacific market in 2017. From the beginning to today, we have managed the entire process from sourcing sensitive products such as cherries, strawberries, figs, apricots, to delivering them to our customers with great care, and have thus become one of the leading players in the industry.

Since the beginning, we have encountered some needs and demands that affect our business process. The most significant of these are:

• Container crisis during the pandemic,

• Changes in supply chain processes after the pandemic,

• Difficulty in accessing safe and high-quality food,

• The need to deliver healthy and clean food products to the end consumer as fresh as possible.

In addition to these, our founders aimed to keep up with changing commercial trends by using their more than 10 years of commercial marketing, brand management, and channel management experience in different sectors. With this aim, Singapore, where we can directly connect retail chains with producers and where hygiene standards are high, became our biggest target market, and we decided to choose Singapore as our HQ for our trade in the region.

As before, our basic principle will be the "Farm to fork" strategy. Together with this strategy, we will continue to implement our processes such as production and/or import from the farm, storage, packaging, and distribution in Singapore and neighboring countries with our solution partners to achieve the most effective level of transition to a sustainable food supply chain system.

Starting from 2022, we have begun positioning our brand in online and offline channels with our global solution partners in Singapore. You can see the Orcharts brand in supermarket chains in Singapore, Malaysia, and Hong Kong, and you may come across us while shopping online. We can develop this part a little further...